Product Marketing Manager

As our Product Marketing Manager you will be contributing to Mapan's Business & Brand strategy by driving business performance and developing comprehensive marketing plans to meet the business objectives

What You'll Do

  • Responsible for cross-functional management of products through their entire life-cycle to achieve P&L goals.

  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan

  • Work closely with product management to identify market opportunities, develop our go-to-market strategy, and execute cross-functional launches.

  • Plan and execute ongoing initiatives to build awareness, drive adoption, and retain post-launch across all product initiatives.

  • Develop measurable goals & relevant KPIs, and monitor the success of ongoing product marketing initiatives.

  • Lead marketing propositions and product messaging.

  • Develop product positioning and messaging that differentiates our products within the market.

Requirements

  • Minimum of 3 years of experience in brand or product marketing.

  • Successful track record in planning, developing and executing strategy for multiple projects while collaborating cross-functionally.

  • Self-motivated with a true passion for Product Marketing

  • Strong analytical skills with distinctive problem-solving and strategic capabilities

  • A scrappy but also structured storyteller