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Head of Digital Marketing

Or email to recruitment@mapan.id

As our Head of Digital Marketing you will be contributing to Mapan's growth of business by managing the innovation in online channel. You will also lead the effective, sustainable & scalable acquisition plan of Mitra Usaha Mapan through digital channel (Facebook group, YT Channel, IG & WA).

What You'll Do

  • Orchestrating Online channel strategy & communication within the business

  • Leading, maintain & manage the innovation in online channel to grow the business metrics

  • Leading the effective, sustainable & scalable acquisition plan of Mitra Usaha Mapan through digital channel (Facebook group, YT Channel, IG & WA)

  • Leading the Digital Team mindset from operation to In app business model creation

  • Improve in app engagement metrics and strategy

  • Master in Search strategy– Adwords, SEO, Youtube, G+, Twitter

  • Plan, execute & analyze social media platform in terms of advertising placement and buying

  • Do digital competitive review

  • Responsible for social media content management: content development, content posting, respond to any queries and comments in social media

Requirements

  • Have proven working experience in digital marketing, min. 5 years in managing social media (in agency or startup is a plus) 

  • Understand the concept of A/B Testing and multivariate experiments 

  • Understand social media management tools 

  • Be Familiar with analytics tools 

  • Have demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 

  • Be Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 

  • Have experience in optimizing landing pages and user funnels 

  • Have solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) 

  • Have experience in setting up and optimizing Google Adwords campaigns 

  • Have strong analytical skills and data-driven thinking 

  • Have experience in Leading Team

  • Be up-to-date with the latest trends and best practices in online marketing and measurement

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